Creat Group first adopted its Investment Principles in 1996. They are key points of reference and guidance for the Investment Committee and for specialist teams when assessing the suitability of investees.

Profit potential
Targets must show real potential for increased profit margins by making use of technology, strengthening management or through innovation.

Sector positioning
Targets must be in a sector positioned to take shorter-term advantage of China's economic development, and longer-term advantage of sustainable growth opportunities

Social issues
Targets should be in a position to contribute to the development of local communities in line with the objectives of its local authorities.

Diversification
To ensure consistent financial returns, the Group's capital must be appropriately diversified over short, medium and long term economic cycles.

Efficient use of investment resources
Both in respect of the Group as a whole and its investment targets, appropriate financial structures must be adopted and constantly reviewed to ensure the efficient use of financial resources.